PROCESSING PERSONAL DATA
Pathé Theatres B.V. (also doing business as Pathé Unlimited) processes the Subscriber’s personal data, such as the name, address, date of birth, sex, telephone number, e-mail address, bank account information and photograph, in the context of a Subscription. Pathé also keeps track of information regarding which film showings have been attended and for which films showings reservations have been made.
Those data are used to administer the Subscription, identify the Subscriber and verify the identity in order to comply with statutory obligations, for the purposes of analyses in order to improve the services provided and to keep the Subscriber informed, on a voluntary basis, about interesting developments and Pathé’s services by sending information. That information can be customized on the basis of the Subscriber’s personal data. We can send that information to the Subscriber by post, telephone, text message or e-mail.
IDENTIFICATION OF THE SUBSCRIBER AND VERIFICATION OF THE SUBSCRIBER’S IDENTITY
The Subscriber is entitled to request Pathé to give him/her an opportunity to inspect the personal data that have been processed and/or to improve them, supplement them, delete them or protect them. The Subscriber can contact Customer Service to do so (see Article 9.1 of the Subscription Terms and Conditions). The Subscriber also can contact Customer Service to object to the use of personal data for direct marketing purposes and/or the receipt (or further receipt) of certain or all marketing information, in which case Pathé will not send the Subscriber (or will cease sending the Subscriber) any marketing information. The electronic newsletter that Pathé sends the Subscriber upon request, as well as other marketing information that Pathé sends, also contains an ‘unsubscribe option’. If the Subscriber chooses that option, he no longer will receive the newsletter and/or such information.
PROVISION TO THIRD PARTIES
Pathé has taken appropriate technical and organisational measures to protect Subscribers’ data against loss or unauthorized processing.
TRANSFER OF UNDERTAKING
In the future it is possible that one or more business units or assets of Pathé’s may be transferred to a third party or that Pathé may merge with a third party, in which case Subscribers’ personal data also could be transferred to that third party. Pathé will always notify the Subscriber in advance in such a situation.
Subscriber’s data are not allowed be to retained longer than necessary. The condition of the retention period is depending on the purpose for which Pathé has gathered the information. Personal data can be removed upon request, unless certain personal data is legally required to obtain for a longer period.